Do not assume that everyone will understand what abbreviations mean. When your advertisement is incoherent to a member of your target market, then this is a possible customer for whom you have lost. Your mobile campaign should give users the choice between accessing your mobile website or your regular website. If you use a flash player on your website, only provide the cellular link.
Never send unnecessary messages to your customers. Only send them information that they’ll find relevant and useful. You do not want to fail because you send random messages. Customers need quality information from your mobile marketing. Recruit friends to test your marketing methods before trying them on the public. If you are uncomfortable using your friends, you can always pay a few people for their opinion about your mobile marketing campaign. Your customers come first. You need to know their desires and targets in order to market them correctly. Not knowing what customers want, means never being able to give it to them. Learn about their wants and needs, this will lead you to success. Try to gather as much marketing data about your intended mobile campaign recipients as possible, so that you can target their wants and needs. This will assure that your customers actually view your content as being high-quality. You need to not only focus on attracting new prospects, but keeping your old prospects when it comes to mobile marketing. They will be more open to your text messages and emails than new, potential customers. Too many texts or messages to new customers can backfire. Many times, unexpected mobile marketing messages come across as spam to the recipients. Let your clients give feedback through your site. This builds up relationships with the customers. You may find people telling you to go away or telling you they want more, but either way customer input is too valuable not to garner it at every opportunity!